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Thursday, March 9, 2023

Ford launches in-house self-driving division Latitude AI

After reducing ties with Argo AI final fall, Ford has determined to ascertain an in-house self-driving expertise division.

Referred to as Latitude AI, the 550-staff division will initially give attention to creating a hands-free, eyes-off driver-assist system for Ford autos, much like techniques being rolled out by different automakers, like Mercedes-Benz’s Drive Pilot and Volvo’s Experience Pilot. In distinction, Argo AI was creating a totally automated driving system for use in a business service, like a robotaxi fleet.

Ford’s present Bluecruise automated driver-assist system, and the associated Lincoln Activeglide system, nonetheless requires the motive force to watch the highway always. Because of this, it solely ranks at Stage 2 on the SAE scale of self-driving expertise. A Stage 3 system is the primary degree the place a driver is ready to take his or her eyes off the highway, and is what Latitude AI is creating.

Ford owned Argo AI along with Volkswagen Group, and many of the amenities and employees at Latitude AI are previously of Argo AI, Ford mentioned. Latitude AI’s headquarters are additionally in Pittsburgh, Pennsylvania, the place Argo AI was headquartered. The brand new firm has further engineering hubs in Michigan and California. The corporate can even function a check observe simulating freeway driving in South Carolina.

Heading Latitude AI is Sammy Omari, who can be head of automated driver-assist expertise at Ford and was beforehand head of engineering at Hyundai Motor Group-backed self-driving expertise firm Motional. Peter Carr, a former senior engineer at Argo AI, serves as chief expertise officer at Latitude AI.

After reducing its personal ties with Argo AI, VW Group continues to develop self-driving expertise at its in-house software program division Caiard. The automaker additionally plans to announce a brand new accomplice for its deliberate robotaxi service attributable to launch in 2025, a service that was beforehand being developed with Argo AI.

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